you why to google my business is your most valuable online asset and hopefully, you’re gonna put a little bit more respect on it so times have changed.
This is your most valuable asset when it comes to producing leads and it’s about time that you start taking advantage of this beautiful tool that Google has made available to you and all of your competitors.
The competitors that are using this properly today are reaping the benefits.
A lot of you guys are wanting to produce more leads and this is your opportunity to do just that.
1.Number one: it’s going to help you produce more leads. This is the gateway from google to your company so when the johns of the world are irritated because their roof is leaking, they are going online and searching for roofing contractors who are in the area and the very first thing that they’re going to see is not your website.
It is going to be your google my business listing. So when they go ahead and click on that listing you better well impress them enough to get them on the phone calling you. Google my business is your lead generation strategy that is the main place you will get the majority of your leads no matter what you are doing online.
If you are doing google my business right that is where you’ll produce the most leads each and every single day. I have clients who are producing two to three leads a day from your google my business listing.
I have clients who are producing 20 leads every single day from their google my business listing. So don’t take this tool lightly guys. It produces leads and it helps add to your bottom line reason.
2.Number two: Gain visibility this tool is all about getting in front of the customers who are actively looking for roofers in the area.
For those of you guys who are looking to get your foot in the door who are looking for the opportunity to just bid on the job, this is the tool to get it done.
It’s going to make sure you are visible again when the janes of the world are online looking for reputable roofing contractors.
This tool if used properly is gonna help you gain more visibility online and here’s a bonus tip for you
3. Number three: Showcase your work above all other platforms google my business should be your priority for those of you guys who are spending a crazy amount of time on your Facebook on your personal profile, your business profile, your LinkedIn, your Instagram. That’s fine if you’re going to spend time there. Push more over that time towards your google my business listing, because that is where people find you organically.
Okay nobody goes to Instagram looking for a roofing contractor right.
Keep that in mind and I’m not saying that you should stop using those other platforms, but if you’re going to prioritize any of them it should be google my business because that’s going to give you the power to start working with the algorithm on google to make sure you become more visible.
Start using the tools that Google has given you, which has granted you access to start producing leads.
4. Reason number four-start engaging with customers before the customer even picks up the phone and says: hey can you come out and give me an estimate.
They can actually shoot you a text message we’re in 2020.
Everything is easily accessible in the palm of your hand.
For a lot of people, they would much rather send you a text and I see those leads coming in every single day, but so many have failed to adapt to today’s world and are stuck in 1990, handing out mailers and flyers.
I can order anything that I want directly from my smartphone. Keep that in mind and I’m not saying this is right or this is wrong, but this is what it is, and you need to start adapting to the way things are done today before you get left behind and end up working for another contractor who decided to step up start adapting and making the right decisions as far as marketing goes because that is how things are done today.
5. Reason number five is this platform google my business enables you to build trust with customers right through the reviews. The reviews are one of the many things, well I would say probably the most important of those many things that customers look at before they pick up the phone and call someone.
If you were to do a search for roofing contractors in your area would you call yourself?
Take yourself out of your own shoes and put yourself in the shoes of a customer.
Would you call you or would you call a competitor?
That’s what you need to ask yourself getting those reviews up there in terms of competitiveness is what’s going to help you drive more phone calls to your business.
That is a no-brainer people. Look at reviews. Think of the last time you thought about going on vacation. What’s the thing that you look at?
You look at the reviews what people have to say about it. You look at the rooms.
You see pictures of what the rooms look like.
You take a look to see if it’s close to the beach.
If there’s anything fun to do nearby.
You do your research, and for roofing, it’s no different people. Take a look and they make their judgments based on what they see online, and if this is not impressive I’m not calling you, so there you have it guys five reasons why you should be online using google my business.
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